7 edition of Marketing and football found in the catalog.
Marketing and football
Includes bibliographical references and index
|Statement||edited by Michel Desbordes|
|Series||Sports marketing series|
|LC Classifications||GV943.9.S64 M37 2007|
|The Physical Object|
|Pagination||xxvi, 518 p. :|
|Number of Pages||518|
|LC Control Number||2006931692|
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Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being.
Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of Cited by: 5.
Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are 5/5(1).
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry.
Drawing upon key theories and concepts in sport m. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football by: 3.
This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. The book concludes by pointing out that – weeks after the tragic events in Sheffield – Arsenal’s win at Anfield was a precursor of the symbiosis between football and TV, which would soon.
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A leading figure in this worldwide movement is Dr. Simon Chadwick, Director of the Birkbeck Sport Business Centre at the University of London, who joins us for a discussion of the Centre, his two new books--The Marketing of Sport and Marketing and Football--and the future of the global sports industry.Book Topics.
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